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Find X in Paris, marking its official foray into Europe. As of January, it had entered nine European markets, including Italy, Spain, and the United Kingdom.
Wu Qiang, who is in charge of Oppo’s overseas business, said the company is not adopting an aggressi
ve strategy in overseas markets. Instead, it strictly follows CEO Chen Mingyong’s principle of “eating rice bite by bite”.
“We will only enter the next market after doing a good job in existing markets,” Wu said.
Oppo’s intensified interest in foreign countries came after the Chinese sma
rtphone market hit a saturation point, with shipments declining for several quarters.
From September to December of 2018, smartphone shipments in China plunged almost 10 pe
rcent year-on-year, according to data from market research company International Data Corp or IDC.
Though Oppo outgrew the industry average to achieve an annual expansion rate of 1.5 pe
rcent in that time-frame, there is still a pressing need to look for new opportunities, Wu said.
year. We must build a presence there.”In the fourth quarter of 2018, Oppo outcompeted Samsung to
become the largest smartphone vendor in Thailand with a market share of 22.2 percent, gro
wing about 70 percent year-on-year, according to the market research company Canalys.
Its products and services are also well received in other South Asian and Sout
heast Asian countries, including India, and African countries such as Kenya.
In 2018, Oppo shipped 113 million units of smartphones wor
ldwide, garnering a global market share of more than 8 percent, according to IDC data.
Other Chinese smartphone makers, including Huawei, Xiaomi and Vivo, are also looking beyon
d their home turf for growth. In this context, Oppo believes it has an edge over others as it first started its i
nternational journey as early as in 2009 in Thailand, much before others jumped on the going-global bandwagon.
attention, because it can seriously affect their health and growth,” she said. Such a group should sleep at least eight hours a day, she added.
Zhao Zhongxin, a professor specialized in treating sleep disorders
at Shanghai Changzheng Hospital, said getting adequate sleep is very important.
“Sleep promotes growth, protects the brain and improves the immune system,” he said. “Long-term deprivation of sleep will
bring risks of diseases and conditions such as dementia and cause lasting health damage.”
Wang Guanghai, a member of the Chinese Sleep Research Society and a psychological consultant, said the exces
sive use of electronics products in China is depriving children and teens of sleeping time.
“Some of them use tablets for more than four hours a day,” he said. “It has become a serious problem that affects minors’ health.”